I co-produced weekly trend reports and led the development of bi-weekly nano trend reports, delivering actionable insights and lens ideation concepts tailored to Snapchat's evolving audience.

These insights directly influenced the creation of multiple AR and AI filters, including the Cute Hippo Filter, inspired by Moo Deng, which achieved over 90 million uses. This work helped Snapchat maintain its position at the forefront of the digital landscape.

By leveraging Tubular Labs for in-depth trend analysis, I provided strategic recommendations that informed creative strategies and generated a steady stream of innovative ideas for Snapchat's product and design teams.

Our impactful work secured a long-term partnership with Snapchat, where I continue to deliver trendspotting insights in a dynamic newsletter format. This initiative has fostered collaboration across departments and driven innovation, ensuring Snapchat stays ahead in a highly competitive market while integrating fresh ideas seamlessly into its technologies.